The idea for ROWDY was born in 2018 when Erica, ROWDY founder, craved a bender of a birthday party. Clubbing was Erica’s favorite way to unwind in her 20's but late nights out had taken a back seat to all her “adulting” e.g. work, family, schedules, sleep... 

Over the course of 20 years, Erica had tried every workout DVD, boutique fitness class type and new workout approach from NY to LA, Chicago to Denver and Austin to SF. 

They all lacked a mind blowing sweat and endorphin rush.

They all lacked powerful intense music.

They all lacked consistency from one class to the next.

Then Erica met JR Jones, a fitness veteran and realized they had a shared passion for health and helping people and set out to disrupt traditional fitness with a unique mindset - forget punishment, think party. ROWDY combines an invigorating feeling of clubbing with the thrill and energy of a killer workout. Instead of focusing on what you’ll lose like inches, pounds, calories, ROWDY experience is about what you’ll gain. More power, more strength, more muscle, more immunity, more focus, more being present. More out of life.


More than 90% of those that try ROWDY for free, become members. People around the world are getting more results and more out of life with ROWDY.

If you’re tired of restrictions and workout boredom, ROWDY is for you.

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